A precise, evidence-led system for fixing leaky e-commerce stores. Every page, every flow, every checkout, audited the way we run our own. £6M+ in tracked uplift across 1,400 stores.
Most stores try fifty things and learn nothing. We follow one disciplined loop, told plainly so you can apply it without an analytics degree.
The average e-commerce site converts at 1.8%. Top-quartile stores hit 3.5%+. The gap is not luck or budget, it's a stack of fixable issues nobody trained you to see.
The conversion rate most stores quietly accept as normal.
Where stores that take CRO seriously land within 6 months.
What we typically find on a first audit. Most are fixable in an afternoon.
Average lost revenue we surface in the first 30 days for stores doing £30K+/mo.
Every guide is a downloadable PDF you can print, annotate, and hand to your designer or developer. No video to sit through, no playback speed to fiddle with.
A 64-page in-depth manual for grading any e-commerce site against 142 checkpoints. Run it on your own store in 90 minutes. Run it on a friend's store and you'll know more than 90% of agencies.
31 patterns ranked by typical lift, with screenshots of real stores doing it well, and the exact copy that turns abandoners into customers.
The 17 elements that actually convert browsers into buyers, what to keep above the fold, and what to ruthlessly delete.
71% of carts are mobile. This guide walks through every tap your buyer makes and where they abandon, with fixes for each.
How to add and place reviews, guarantees, and security badges so they actually shift conversion, not just clutter the page.
Sample size calculators, statistical significance plain-language explainer, and a hypothesis template you'll reuse forever.
Email + SMS recovery flow specs, exit-intent popups that don't annoy, and the timing that actually wins back lost carts.
The 90-minute monthly review serious store teams run on their own stores. Includes printable agenda and dashboard checklist.
From scrappy first stores to plateaued seven-figure brands, the framework adjusts to the leaks you've actually got, not the ones a generic template assumes.
You launched on Shopify or Woo and traffic is coming, but conversion feels low and you don't know if it's normal.
£40K-£200K/mo and CR has been flat for half a year despite throwing more spend at paid ads. The leaks aren't in the ads.
You manage CRO for clients and want a sharper audit framework you can productise without rebuilding it for every brand.
These aren't curated unicorns. Representative results from store teams who actually ran the audit and shipped the fixes.
The Conversion Audit Manual found 42 issues on my store I'd been blind to for two years. Eleven of them were mobile checkout problems. We fixed those first and revenue jumped 124% in under a month.
Followed the Checkout Playbook line by line. Conversion went from 1.6% to 2.5% on mobile. That's an extra 22K DKK a month in revenue, no more spend.
The Product Page Anatomy guide told me to delete three sections I thought were essential. ATC rate jumped 67%. Less is genuinely more, who knew.
The Cart Abandonment guide reframed the whole problem for me. We dropped abandonment by 38% in three weeks just by changing exit-intent timing.
I'd been running A/B tests for a year and had one significant winner. The testing guide showed me my sample sizes were nonsense. Now nine of my last ten tests have been clean.
Run the audit on your store, ship at least three fixes, and don't see measurable improvement inside 30 days? Email us. We refund inside 24 hours, no questions, no exit interview.
All tiers ship with the 30-day guarantee. Prices in Danish kroner. One-time payments, no subscriptions.
The full library, every checklist we ship, and the community where it all happens.
Mini-cohort coaching for operators who want a coach reviewing their store every single week.
Private mentorship for serious operators scaling past £100K/mo who need bespoke CRO strategy.
Anything missing? Message us in the CROlab community. We answer within a working day, often in minutes.
Join 1,400+ store teams turning leaky funnels into compounding conversion machines. Documents, checklists, and frameworks, no video courses, no fluff.